Cartier-esque Beta21: Rare Jumbo FullSet

Piaget Black Tie: Rare Cartier-esque Beta21, Warhol & FullSet


CHF 52,000

WHY WE LOVE IT? It is the one of the rarest Beta21, the Piaget ref15101; even more in whitegold: just 8pcs (eight, yes) made. It comes fresh and unknown to the market from the original 1st owner. It is in excellent condition, probably unpolished, with manufacturer-serviced and Piaget-guaranteed Beta21-movement and -- what makes it probably a unicorn today -- a full set: original box and original Beta21-guarantee from 1974.

Besides all that it is the important 1st Swiss quartzwatch and the model that inspired Andy Warhol and Piaget alike for his ref15102 and the now hot-running modern Piaget "Andy Warhol".

Black & White Black Tie Total. This watch is obviously the definition and the namesake of the Piaget "Black Tie" -- its original name, before Piaget came out with more colorful variations and named it "Andrew Warhol" in 2025 -- with a Cartier-esque very classic & rare dial:

The watch is unknown to the market and comes from the 1st owner: inclusive original big and exclusive box and warranty-paper (1974, Germany). Furthermore the movement was serviced by Piaget, Switzerland and comes with a manufacturers warranty until 2027.

The size is the same like the popular Patek Beta21 ref3587, which is a nice and beautiful watch, indeed. But while the Patek comes with basically no-movementholder (just three aluminium pins), the Piaget comes with a 18K solid gold movementholder. This is just one aspect where the quality differs -- there are more -- but both share the jumbo-size of 43mm. Another difference: while the Patek Beta21 was made in approx 400 pcs, the Piaget ref15101 was made in less than 100 -- and this is visible on the market: in Patek there is always something available; the Piaget is a different story: usually there is nothing available for years. And like this -- in whitegold on a strap -- Piaget made just 8 (eight!) watches in the early 1970s. So, to condense it even further: with a classic and contrasting Cartier-esque dial, as an original full set, in top-condition and unknown to the market (1st owner) it is quite sure a piece-unique, today.

And yes, there is nothing hotter than a '70s-quartz on your wrist these days: working, over-sized, heavy and significant in any aspect. The artist Usher wore the same watch in yellowgold and with a blue lapisdial at the Vanity Fair-party of the 2026-Oscars combined with a black and white Black Tie-suite: the natural habitat for this watch (see last photo).


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