Rare & Special: Ladies Rolex Princess Midas, Whitegold Bracelet- / Cuffwatch

CHF 85,000

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WHY WE LOVE IT: Because it is a nowadays such an outstanding and unusual watch made by Rolex. In this condition exist for sure less than a handful -- if not it is a piece unique in this amazing condition. I have never seen a similar or better one and just two of this model. And also because an excellent preserved example of the uber-rare Princess in whitegold is something special, and a decoration of any (Rolex-) museum / collection.

Amazing Rolex Princess Midas (Whitegold) from 1961 according to its serial number and our research and books. The smallest of the three-watch Midas-Series: King, Queen and Princess -- with the King and Queen weighting 200g and the Princess approx 150g.

Of course the relevant 1st series: When Rolex Midas was a standalone series in the Rolex oeuvre and not a later one when it became a cheaper (and lighter) thing and part of the Cellini series.

The watch is for sure unpolished and eventually unworn -- no stretch and no significant signs of use or wear, just some micro-scratches from storing and handling. In this condition the watch, which was made between 1961 and 1963 in probably less than 20 examples, only and just a handful (literally) in whitegold, is probably unique. Fresh to the market.

Between 1962 and 1972 Rolex manufactured 144 King Midas in whitegold. The Rolex to be gifted: Elvis Presley for sold out shows; John Wayne for a blockbuster; Sir Jackie Stewart for the 1969 F1-Championship; Rene-Paul Jeanneret for being Hans Wilsdorf right-hand; and many more: every Rolex Midas tells a in depth-story by itself; even without having a quirky engraving on the case-back and a missing bezel (there simply is none); indeed, Hans Wilsdorfs last project: "The closer one comes to his end, the more immortal the products have to be." Heavy, stable & solid gold-case & -bracelet with a strong connection to the past (Midas-theme) and a strong grip to the future -- design & "eternal metal": gold topped with Rolex' first usage of the "ever-lasting" sapphire-crystal.

Between 1961 and 1963 Rolex made probably less than 30 Queen Midas (ref9904: 200g) and the manufacturing of the smallest of the Midas-watches, the Princess Midas (ref9903: 150g) ran from 1961 to 1962 and resulted in probably not more than 20 pieces (yellow- & whitegold).

Regarding the price, let me put it like this: It is impossible to find a better preserved example of this Rolex made in the early 1960s in no more than 20 pieces. And so it is ok if you buy your girl a Datejust -- a fine watch, also.