We introduced two new #Hashtags to our website that on the one hand side are implicitly around since years already and on the other hand side will probably follow us for the months and years ahead.

• #GeilerIsSchon: The German popular word (that comes from a famous song) describes that something would work acceptable and just fine but much better when it comes in the latter option -- in my opinion in a wonderful brash way. *klikk it and you will understand...

• #UltraThin: Now, miniaturization is one of the most relevant dimensions in horology (next to precision and design) and it comes into focus these days after many years of over-sized watches when Piaget, Bulgari and Richard Mille fight for the thinnest (and most complicated ultra-thin) since a couple of month and todays Piaget presentation of the Altiplano Ultimate Concept Tourbillon. So we made ultra-thin a category: *klikk it.