Today 48 Omegas from John Goldbergers collection will be sold at Monaco Legend Group-auction (here: *klikk), and these are beautiful watches, indeed. But as mostly with auction-houses, the most interesting stuff is not what is offered for sale but what is NOT yet offered, although it is there -- lets call it market-management or market-making.

There was such a management clearly visible in the whitegold Cartier Gondole in the past (*klikk), and there are other past and current examples from other auctioneers and dealers. Usually it is hidden and not open, of course. But very different here and now: it is John Goldberger himself, who is very honest and speaks frankly, making clear that the most interesting pieces will for now stay with him: the Omegas made in whitegold (see the interview here: *klikk).

Yes, he is not only very transparent but also correct: these are for sure the most special and rare pieces with historically being made in just a fraction of the yellowgold counterparts and sometimes even in unique pieces, like our 1st series Omega Manhattan Constellation (*klikk). We sell them now, not cheap but on offer: *klikk.

Further interesting in the interview of Goldberger with MLG is his description of collecting: "The task is to preserve, conserve and pass on something that, without the passion of collectors, could disappear from the face of the earth,” (Goldberger). Or as I have put it some years ago: "What is the essence of collecting? To bring together different more or less thematically connected items is just one part of it. The more relevant and more distinguishing part is to preserve and carry over time these items and make the art, the ideas, the craftmanship, the beauty (and whatever other interesting aspect the collector sees in his collection) available to future generations -- Plus Ultra. Now, there are different collections and these are collections that really make a difference: If there is no other potential collector that would take in these items or even worse, the only other one interested would take these items to the smelter because of its high material value, then such a collection that preserves them and takes these items over time is an important collection." ("Collecting and Making a Difference": *klikk). and here: "Important vs Expensive Collections", *klikk.

Inspiring, Plus Ultra.