Rolex vs Seiko: Solving Quality Issues

Thursday, March 5, 2026

Solving quality issues, one way or the other:

Rolex decided to put disturbing and quirky diamond-indexes -- completely without any relation, literally "out of the blue" -- on its flakey- and cloudy turquoise dial of (at best) medium stone-quality. Probably the cheapest way to distract the eye from the inferior stone used.

Seiko decided to just print thin and almost invisible indexes and a micro-sized brand-logo and instead used a cloud-free top-quality turquoise stone for its dial.

There are always different way to approach quality issues -- today (Rolex) and more than 50y ago (Seiko).


See our stonedials here: *klikk.

Ad 2026-03-05: As usual Rolex loves to list the full specification of the watch on the dial. It is quite obvious it is a Day-Date, right? But the text tells you, just to make sure no one misses that point. I am now just wondering why they didnt disclose it has a cyclops-loupe, a fluted bezel and was greased with Moebius 9010 -- consistency is key and crown.

Ad 2026-03-06: To be fair, we have to mention that the Rolex-Turquoise is slightly bigger than the 1973-created Seiko and even more important: the supply in high-quality Turquoise stones useable for watch-dials has dried up in the last >50y between the production of the one and the other -- so sourcing 1st class stones was much easier back then.