IWC Electronic & the Future

Monday, October 30, 2023

A little known but not untrue fact: IWC put a lot of efforts in electronic watches, understanding the revolution early; but next to their significant share in CEH and quartz-movement-development, they stood loyal to the tuningfork-movement for a long time and far into the '70s, believing this would be the movement of choice being precise enough but much cheaper than quartz (Beta21); not exactly a match of the future-path or as an important watchmaker put it: "The future ain't what it used to be." (Yogi Berra)