Plus Ultra has no decades long history in trading collectibles. Instead, we started in 2017. But it is all about the people and in 2018 we were joined by Mr M. E. Knospe -- he has been active in the collector and dealer scene for years and is now using his expertise, knowledge and network for Plus Ultra AG. He is advising collectors as well as investors of current and future market trends, attractive opportunities and developments.
Our Approach to Watches
When it comes to watches, we
- prefer unmistakable to interchangeable;
- prefer unusual to standard;
- prefer beautiful to expensive;
- prefer unique to common;
- prefer gold to steel;
- prefer ahead of the curve to lagging;
- prefer jewelry to complication;
- prefer vintage to modern;
- prefer summerwatch to moonwatch;
- prefer hand-made to machine-made;
- prefer trend-setting to trend-following;
- prefer punchy & expressive to nondescript;
- prefer surprising to expectable;
- prefer integrated bracelet (optical homogeneity) to attached strap (optical inconsistency);
Why? In short: Because watches should bring some joy and are not a uniform. Also, it is hazard-free to go slightly nuts with watches -- watches are not paramedic and experiments dont hurt. Please see our philosophy to further understand why.
Watches as Asset Class
We like watches and we know about their value. And we see them as an un-correlated asset class that has its right to co-exist next to others -- just without the counter-party risk and some fun when wearing them. Get in contact when you want to intensify the discussion -- we would like to.
Cash Transaction and Personal Handover
We are regularly traveling to the main business centers of the world and we are happy to meet you there. To discuss the possibility of a spot transaction, please contact us.
Sell to Us
We are trading in watches, so we buy from you; we are focused on interesting watches and if you have something to offer – please contact us.
We have all our watches checked by a Swiss watchmaker / rehabilitator for authenticity, accuracy and, if necessary, watertightness. If necessary, housings and movements are cleaned, oiled, adjusted and wear parts replaced. However, please understand, we are acting like a good doctor, when it comes to vintage watches: primum non nocere, secundum cavere, tertium sanare. That means, we intervene only if it is necessary – visible on the movement history, condition, accuracy and statistics.
Anyway, we give a warranty of 3 months on the function of our watches, given they were treated with the necessary care and kept away from humidity -- vintage watches dont like it, generally.
tel +41.55.505 27 50
mob +41.78.403 05 69
Plus Ultra AG
8808 Pfäffikon SZ
Please understand, all watches are stored in a vault and it is necessary to make an appointment to meet in person.
Please see our Imprint and Disclaimer.