Yes, it does not happen often that the disruptive quartz-movement developed 1969 in Switzerland by a joint-venture of the Who-Is-Who of horology (Omega, Patek, Rolex, Jaeger LeCoultre, Piaget, IWC, Zenith, Bulova, Universal Geneve etc) gets widespread and international attention -- although it deserves it.

The Financial Times presented a full-side article in their yesterday (Saturday) printed edition. And it is basically a very positive note, although some comments in this article are a bit quirky:

• These watches are not ugly, Mr Darracott.
• We pay substantially more than just gold price for any Beta21, Mr Wind. Please sell to us!

Anyway, overall very positive and enlighting. Thanks a lot to the author Kate Youde.

Please see here: Beauty of Beta 21 Watches Captivates Collectors